Redesigning your website can be a daunting task, especially if you’re not sure where to start. Regardless of what you’re selling online, the user experience and aesthetics of your website is essential to increasing conversions and consolidating your marketing and branding efforts.
- Your site is not visible online: Keeping your site where the action is (page one) is like making sure your SEO works and your services show up when customers look for them. Potential customer have a tendency to stay on page one of search results.
- Your brand is not reflected accurately on your site: It’s your website that gives people the first impression they have of your brand. Make sure you are virtually putting your best foot forward with an understandable, clear and aesthetically pleasing site aligned with the core values of your company. Over time, if you’ve changed your brand voice or started using a different color or new logo, it’s time to make sure that those brand changes have been incorporated into your web design. That way, your brand will be consistent and your design will properly reflect your updated brand.
- Change in search engine rankings: There may be different factors affecting your site ranking. Site content may not be relevant, or your SEO needs work. You may not have high-quality backlinks or a blog on your site. Or the content strategy of your site is old-fashioned.
- Outdated content management system: If you’re having a hard time creating, editing your site content, you find it hard to update the core theme of your site. Google always ranks sites that constantly change their content. If you can not update your website, you will need a change.
- Leads are not being converted: If your site is not converting leads to customers you might need a redesign. High bounce rates are not good for conversions. If you’re seeing that your bounce rate is really high through your analytics profile, there’s a good chance your design is to blame.
- Your site is not mobile optimised: Not having a mobile-friendly could end up with your site dropping in ranking and your site will not be presented to the customers in a pleasing way.
- Your competitors site looks better: A great looking site can improve your credibility. It’s always a good idea to stay ahead of the game and make sure that rather than you being nervous about how great your competitor’s site looks, it’s the competition that is worried about how great your site looks.
- If the message is too complicated, it’s time to simplify your site design. When you’re just getting started, it’s really easy to put as much stuff on your homepage or your website as possible. But, as countless others before you have shown, it’s much better to edit. So if you’re overloading your visitors with information, feel free to redesign and scale back.
- If your website looks outdated and you know it in your gut, go ahead and look into redesigning it. Again, if your brand’s changed, if things just look a little bit old or antiquated, feel free to go ahead and make the investment to turn things around.
Keep these signs in mind when you’re considering whether or not you should redesign your website.
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