You may or may not know that nearly 90% of people trust online reviews as much as recommendations from friends and colleagues.
Knowing this, childcare owners & operators have a big chance to attract new business via the search engines.
You want to obtain as many authentic Google My Business reviews as you can from your current registered & past parents.
While most small businesses will get a negative review occasionally, keeping a high average rating will help in getting more traffic and converting more of this traffic into registered parents.
The best defence is a good offence.
This isn’t as easy as it sounds; most people don’t like to leave a review, even if the experience they had was a good one.
You need a proactive online reputation management strategy. The fact is that customer experiences are rarely published on the internet, while bad experiences almost always do.
The system is against your business, so you have to keep up with this curve. To achieve this you must make it as easy as possible for your customers to leave you a rating.
Fortunately, there is an easy way to provide a direct link to the Google My Business review page. By simplifying the process, you’ll greatly improve the ability to add new reviews on a regular basis.
How Do You Get More Google Reviews?
You need to have the person’s email address for this to work. For childcare centres, this is never a problem as you have a database of all your clients.
People don’t like to leave reviews, but if you provide a direct link this will save them time making it easier for them.
Follow these simple steps to help get more Google reviews:
2. Enter your business name into the input field
3. Select the review type you’d like & click “Copy This Link”. This link will be used in the email you send to your clients.
Tip: email the URL to yourself so you can see what it looks like. Click through to make sure that it’s exactly what you want it to be. After all, you don’t want to send out the wrong URL to your happy customers.
The Final Step
You’ve done all the hard work. Now it’s time to have a little bit of fun. This is when you send an email, including your link, to your customer.
Keep your email short and to the point.
Here is an example:
Dear [client’s name]
Thank you for your recent service. We really appreciate your business, support and feedback, and truly value you as a customer.
Our goal is to provide the very best service and we are always looking for ways to improve. We are looking to gain feedback on our service so that we can enhance your experience and make our customers happy.
We would love to hear your feedback, and I would be incredibly grateful if you could take a couple of minutes to write a quick Google review for us. This will allow us to improve our service and let others recognise the value we provide.
Thank you so much for taking the time to leave a review. Your feedback is highly appreciated and important to us and I look forward to reading your comments.
To submit your review, simply click the link below and let us know what you think.
It doesn’t get any easier than that. Once you settle on an email that works, you can use it for all future customers.
Sometimes, all you need to do is ask for a review But to do it correctly, you need to make “asking for reviews” something your clients want to do.
Curious to know how we can help you establish your social media presence, keep your website up-to-date with engaging content & maintain your website to ensure it’s secure, up and running, and bug-free. Get Started today or call for a free consultation at 0425 219 355.